{"id":401,"date":"2021-03-10T01:47:44","date_gmt":"2021-03-10T01:47:44","guid":{"rendered":"https:\/\/staging.tedtopping.com\/?page_id=401"},"modified":"2021-03-19T22:57:24","modified_gmt":"2021-03-19T22:57:24","slug":"author-of-strategic-advice-practical-tools-to-improve-business-through-service-customer-experience","status":"publish","type":"page","link":"https:\/\/tedtopping.com\/index.php\/author-of-strategic-advice-practical-tools-to-improve-business-through-service-customer-experience\/","title":{"rendered":"AUTHOR"},"content":{"rendered":"\t\t
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As an author, Ted Topping has contributed to numerous how-to guides and resource publications. He is author of two industry guides for an international association based in the U.S., and co-author of the best-selling Start and Run a Retail Business<\/strong>, which is available in several languages.<\/p>

In his writing, as in his consulting work, Ted offers strategic advice and practical tools that will improve a business by helping it deliver on-brand service and a compelling customer experience.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Hiring and Retaining Exceptional Employees<\/strong><\/p>

In response to staffing challenges facing their industry throughout North America, the Hearth, Patio and Barbecue Education Foundation commissioned this seven-chapter industry guide, which they published online and in print, and continue to sell. The book contrasts the results of a \u201creal life\u201d international industry survey (which we conducted and interpreted) with our professional insights presented as \u201cbest practices.\u201d Properly implemented, the guide provides a solid, practical HR foundation on which to build a successful, profitable business.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Professional Service is Profitable (2nd Edition)<\/strong><\/p>

Based on the success of our first industry guide, the Hearth, Patio and Barbecue Education Foundation commissioned this 12-chapter companion volume, which they also published online and in print, and continue to sell. It incorporates comments and tips from industry veterans that we interviewed, the results of an international industry survey that we conducted and interpreted, and our own \u201cbest practice\u201d insights from retail and the other service industries.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Start and Run a Retail Business (published and revised through 3 editions)<\/strong><\/p>

Our basics of retail book has remained in print for many years (40,000 copies sold in North America) because it is a different kind of \u201chow to\u201d book. Instead of instructing, it guides readers by painting a picture of \u201cWhere you want to go.\u201d Each of the book\u2019s eight chapters represents one element in the total \u201cjob description\u201d of an independent retailer. Start and Run a Retail Business<\/strong> has been translated into Spanish, Russian and Chinese, and a special English-language version created for India.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Benchmarking the Disney Guest Experience<\/strong><\/p>

Based on first-hand experience, Ted Topping has written numerous articles benchmarking the real-life customer experience offered at the Disneyland\u00ae Resort in Anaheim, CA. These articles reflect an understanding that a service business of any size can benchmark and learn from the international brand that has delivered the world\u2019s most enduring and successful theme park experience for six decades.\u00a0<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sample articles:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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