Ted Topping

Creative Insights Inc.

Popular Topic

Selling is Service & Service is Selling

The crucial service mentality where closing is a natural outcome, and not an artificial tactic

This engaging session makes a strong case that selling and service are the same thing, but viewed from opposite sides of the counter. It will benefit anyone in retail, hospitality or tourism who works directly with the end-user customer. Building on the Connect, Understand and Satisfy approach to selling, Ted Topping offers convincing arguments and a uniquely practical way of explaining:

•  Three dominant trends currently affecting service businesses everywhere, and how to leverage these trends to create a distinctive competitive advantage that will add value to every customer interaction.

•  The need to view things from a big-picture perspective, while understanding and managing all of the crucial details that will make the business attractive to customers.

Appropriate for all consumer-facing businesses, this session will help to create ongoing, win-win relationships with customers.