Ted Topping

Creative Insights Inc.

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Marketing and Branding Lessons in the Star Wars Trilogy

An interactive and fun look at five steps to the throne room

The Star Wars universe is still long ago and far away but, since Disney bought Lucasfilm, the brand is once again front and center. This unique and entertaining presentation – appropriate for anyone who is attempting to grow a consumer-facing business – presents powerful marketing and branding lessons inspired by the content of Star Wars. Ted Topping shares his flair for entertainment as he revisits the original trilogy and finds that (as Yoda says) much to learn there is, including: Traveling through hyperspace is not like dusting crops • When in doubt, angle the deflector shields • Nobody cares if you're fluent in over six million forms of communication. Who says you can’t have some fun with serious business lessons?